"An understanding of the forces driving change is crucial to comprehending the opportunities and the risks that change creates. But in our search for understanding, we must be prepared to dig deep, for the forces that matter are rooted in the very nature of things, and in the processes used to create them. What we see around us is not the result of some deus ex machina working outside of our influence or control. Human beings, working as individuals and in groups, create the new technologies, the new forms of organization, the new products and markets. To be sure, the consequences of their actions are not always intended or even anticipated. But the" things" themselves - the tangible objects, the devices, the software programs, the production processes, the contracts, the firms and markets - are the fruit of purposeful action. They are "designed."
Hat tip ~ Design Rules - The Power of Modularity, Carliss Y. Baldwin & Kim B. Clark